Terms of Service

This is a courtesy translation. The Portuguese version of this document prevails for all legal purposes.

Last updated: May 28, 2026

These Terms govern the use of the services offered by 16PCT Publicidade LTDA (CNPJ 58.924.674/0001-62), referred to here as "16pct" or "we", to its contracting clients (advertisers) and to those clients' authorized users.

By using our services, you agree to these Terms.

1. What 16pct is

16pct is a performance marketing and customer service agency and platform that offers:

• Management of paid campaigns (Meta Ads, Google Ads, TikTok Ads).
• Conversational customer service via WhatsApp with attribution of leads to campaigns.
• Quality analysis of conversations supported by artificial intelligence.
• Unified performance dashboards (media, CRM, sales).
• Integration with CRMs (HubSpot and others) and sending of conversion events (Conversions API) to optimize clients' campaigns.

We operate the Meta application "API 16pct" (App ID: 1561514651731652), registered with Meta Platforms, Inc.

2. Who may use it

The service is intended for:

• Advertiser companies that contract 16pct via a commercial contract.
• Authorized users of those advertisers (salespeople, managers) with named credentials created by the 16pct team.
• 16pct internal team.

Access requires authentication. You may not share your credentials. Use by minors under 18 years of age is prohibited.

3. Account and credentials

• Each user receives their own email and password.
• You are responsible for maintaining the confidentiality of your credentials.
• Notify equipe@16pct.com.br immediately in case of suspected compromise.
• 16pct may suspend accounts inactive for more than 12 months.

4. Integrated platforms and delegated tokens

To operate the service, you (or your company) may authorize us to access third-party platforms on your behalf, through delegation of credentials:

• Meta Business Manager, by adding our System User to your BM, or by providing an access token with scopes ads_read, ads_management, business_management (as negotiated).
• HubSpot, by providing your account's Service Key.
• Google Ads, via the standard Google OAuth 2.0 flow.

Your commitments regarding credentials

• You confirm that you have authority to grant these accesses.
• You may revoke accesses at any time directly on the platforms (BM, HubSpot, Google Cloud).
• You agree that we will use these accesses exclusively for the purposes described in the contract and in the Privacy Policy.

Our commitments

• We do not use the credentials for unauthorized purposes.
• We do not share credentials with third parties.
• We store tokens encrypted in a database with access restricted to the service role.
• Upon contract termination, we revoke the tokens and delete the copies.

5. Compliance with Meta Platforms

The API 16pct application operates in compliance with the Meta Platform Terms and with the specific policies of:

• Marketing API, queries to campaigns, audiences, insights.
• Conversions API, sending of server-side events with PII hashed in SHA-256.
• Graph API, reading of ad metadata.

We do not carry out activities prohibited by Meta's policies, including (but not limited to):

• Cloaking, unauthorized dark posting, automation not permitted in the Ads Manager UI.
• Unauthorized mass collection of user data.
• Ads in prohibited categories on behalf of clients who have not given us explicit authorization.

6. Content generated by clients

• The advertiser client is responsible for the content of its campaigns and for compliance with the policies of the platforms where it advertises (Meta, Google, etc.).
• 16pct acts as the technical and strategic executor of the campaigns, but legal responsibility for the content lies with the advertiser.
• 16pct may refuse to run campaigns that violate applicable laws or platform policies.

7. Acceptable use

The following is prohibited:

• Attempting to access data of clients other than your own.
• Attempting to exploit technical vulnerabilities of the system.
• Reverse engineering or disassembling the platform.
• Using the service to send spam, fraud, or illegal content.
• Sharing credentials or creating accounts on behalf of other people without authorization.

Violations may result in immediate suspension and legal liability.

8. Service availability

• We strive to keep the service available 24/7, but we do not guarantee 100% uptime.
• Planned maintenance will be communicated in advance whenever possible.
• We are not responsible for unavailability of third-party platforms (Meta, Google, HubSpot, Supabase, Vercel, etc.).

9. Intellectual property

• The platform, source code, design, and documentation are the property of 16pct.
• The clients' (advertisers') campaign, lead, and conversation data belong to the clients themselves.
• 16pct holds a non-exclusive license to use the data strictly to provide the contracted service.

10. Payment

• Commercial terms (monthly fee, variable fees, due date) are defined in a specific contract with each client.
• Default may result in suspension of access after prior notice.

11. Termination

• The client may terminate the contract in accordance with the clauses of the commercial contract.
• After termination:
  • User access is deactivated immediately.
  • The client has 30 days to export data.
  • After 30 days, operational data is deleted (only data subject to legal retention is kept, see the Privacy Policy).
  • Delegated tokens are revoked.

12. Limitation of liability

To the maximum extent permitted by Brazilian law:

• 16pct is not liable for indirect losses, lost profits, or moral damages arising from unavailability of the service or of third-party platforms.
• 16pct's total liability, in any case, is limited to the amount paid by the client in the 12 months prior to the event giving rise to the liability.
• 16pct is not liable for clients' commercial decisions based on platform metrics/analyses.

13. Changes to these Terms

• Material changes will be notified by email to contracting clients at least 30 days in advance.
• Non-material changes (corrections, clarifications) will have the "Last updated" date reflected at the top of this page.

14. Governing law and jurisdiction

• These Terms are governed by the laws of the Federative Republic of Brazil.
• The courts of the District of Imbé, RS, are elected to settle any disputes arising from these Terms, with waiver of any other, however privileged it may be.

15. Contact

16PCT Publicidade LTDA, CNPJ 58.924.674/0001-62 Address: R. São Borja, 2391, Centro, Imbé/RS, CEP 95625-000 Email: equipe@16pct.com.br Website: https://16pct.com